What exactly is a “Small Business Lone Ranger?” A “Small Business Lone Ranger” is a business owner who does all the work themselves. No matter how big or small the project, the Lone Ranger handles 100% of it. Either because they’re afraid to let go of control or because they feel they can’t afford to … Read more
Wooing customers is a little bit like dating. No, you can’t present the engagement ring on your first date! There’s a two-way relationship that grows one step at a time before it leads to the church doors. You can’t rush it… you can’t skip it… if you’re looking for the satisfaction of a life-long commitment. … Read more
When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, people rarely buy because they need… they buy because they want to experience the feeling … Read more
Winners are always looking for ways to grow their business. They trust their company, trust their customers to come through for them, and realize that a financial crunch offers advantages that aren’t available during better economic times. #1 – GET MORE FOR YOUR ADVERTISING BUCK When the economy makes a turn for the worse, it … Read more